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Academy/Comms

Media training for spokespeople

Practise the interview before it happens — on camera, with a crew, against the questions you’re dreading — until the message lands and the nerves don’t.

A spokesperson practising answers on camera with a coach

What you’ll be able to do

  1. 01Land your key messages in any interview, whatever the question
  2. 02Handle hostile and off-topic questions without freezing or stonewalling
  3. 03Look and sound at ease on camera, in studio and on the phone
  4. 04Watch your own footage back and know exactly what to fix