What you’ll be able to do
- 01Write a release a newsroom will actually use
- 02Run a press briefing that makes the news for the right reasons
- 03Build working relationships with reporters and editors
- 04Handle a story that’s breaking against you
More from the Academy
Register interestComms·For teams
Media training for spokespeople
Practise the interview before it happens — on camera, with a crew, against the questions you’re dreading — until the message lands and the nerves don’t.
Register interestCamera·Workshop
Mobile journalism
Gather, shoot, cut and file a broadcast-usable story on the phone already in your pocket.
Register interestComms·Workshop
Broadcast presentation
Presence, pace and the autocue: the craft of talking to one person through a lens, in studio and on location.